Cookie Policy & Privacy Settings
Learn about how we use cookies and manage your preferences
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
Our website uses a combination of first-party and third-party cookies. First-party cookies are set by us and are necessary for the website to function correctly. Third-party cookies are set by our service providers and help us understand how the website is used, improve your experience, and measure the effectiveness of our advertising.
Note on Birth Plan Data: Your birth plan content (including your answers and preferences) is stored in your browser's local storage — not in cookies and not on our servers. This means your birth plan data remains on your device only and is not transmitted to us.
Below is a breakdown of the cookie categories we use and the specific services involved:
Strictly Necessary
These cookies are essential for the website to function and cannot be disabled.
| Cookie / Service | Provider | Purpose | Duration |
|---|---|---|---|
| cookieyes-consent | CookieYes | Stores your cookie consent preferences | 1 year |
Analytics
These cookies help us understand how visitors interact with our website. They collect anonymous information and are only set with your consent.
| Cookie / Service | Provider | Purpose | Duration |
|---|---|---|---|
| Hotjar | Hotjar Ltd | Records anonymous session behaviour such as mouse movements, clicks, and scroll depth to help us improve the site experience. | Up to 1 year |
Advertising & Measurement
These cookies are used to measure website traffic and the effectiveness of our advertising. They are only set with your consent.
| Cookie / Service | Provider | Purpose | Duration |
|---|---|---|---|
| Google Analytics 4 (_ga, _ga_*) | Google LLC | Collects anonymous data on website visits, traffic sources, and user behaviour to help us understand and improve our service. | Up to 2 years |
| Google Tag Manager | Google LLC | Tag management system loaded on all pages. Manages the loading of analytics and advertising tags based on your consent preferences. | Session / varies |
| Google Ads (_gcl_au, gclid) | Google LLC | May be active within the GTM container to measure advertising campaign performance and conversions. Only set with your consent. | Up to 90 days |
You can withdraw or change your consent at any time using the Cookie Settings button below. You may also opt out directly via Google Analytics Opt-out and Hotjar Opt-out .
Manage cookie preferences
You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Chrome: Google Chrome Support
Safari: Safari Support
Firefox: Mozilla Firefox Support
Internet Explorer: Microsoft Support
If you are using any other web browser, please visit your browser's official support documents.